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All You Need to Know About Social Media Marketing (SMM)

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Before we dive into this topic, you should know the meaning of social media.

So what is social media? It is a computer-based technology made up of virtual networks where we share info, ideas, thoughts, news, and communication.

We have different social networking platforms like Facebook, Instagram, Pinterest, Reddit, YouTube, Tik Tok, Twitter, Snapchat, etc., where you’ll find more than half of the world’s population. Such presence of masses on social network sites makes new media a powerful marketing tool.

From one corner of the world to another, you can communicate with anyone at any time within seconds and market your firm’s products and services globally efficiently.

So, we can say that social media marketing is a powerful marketing tool in which we use various social media apps, including Facebook, YouTube, WhatsApp, Linked In, Instagram, and others. Ian Somerhalder was on point when he states that “Social media is changing the world, and we’re all here witnessing it.”

Through social media marketing, you can build brand awareness, improve brand identity, increase your site traffic, and boost your overall sales.

Additionally, the internet provides statistics about their customer and their products’ usage to the firms, unlike printing marketing tools in which you have to wait for days and months to get the statistics.

Like every field and profession has jargons, SMM also has these terms, which are defined as follows:

Content –

Content is simply a text, an image, or a video. Each social media platform has a different need for content. For example, if you are using Pinterest, it is better to use an image; if you use a video, you can use YouTube, TikTok, or any other app. However, Facebook is the king when it comes to social media marketing.

Context –

Media context has a significant impact on the customers. For example, a joke or a quote has a significant influence on the reader.

Hashtags –

Hashtags is a metadata tag that helps the users to find more about the topic. Consequently, people can quickly identify and share the content. It is used on almost all social media platforms. For example, on Twitter, you can see hashtags that show the trending topics.

Shares –

Sharing your content in the media will give you bread. Of course, liking, commenting and other engagements are important, but sharing your content is the bonus.

How Social Media Marketing Works?

Here, you do not need to print anything. All you need is a laptop, tablet, computer, or mobile to design your marketing plan and strategy. You can use apps like adobe creative cloud, Canva, Sketch, etc., to create eye-catching and innovative designs.

According to Buffer, there are five pillars of digital media marketing:

Strategy –

The first thing that you do before uploading anything on social media is planning a strategy.

You should know the real goal behind your marketing. For example, some firms use marketing for brand awareness, while other users create more sales.

After you know your goal, you need to select social platforms to upload the content like Facebook, Instagram, Snapchat, Twitter, Linked In, etc. You should choose those applications that are used more by your targeted audience. This way, your products will reach the customers immediately.

Next, you should know the content you are sharing, whether it is a blog or image, or a video, and also the content you are sharing is informative or entertaining.

Planning and Publishing –

Now you know what your content will look like, it is time to work for your blog, image, or video. Done with planning and designing content? Great! Now it is time to publish.

You’ll publish your content on your website and social media apps that your targeted audience uses.

The content that you are going to publish should be unique, attractive, and clear of plagiarism. Furthermore, the planning of the content should be done ahead of time.

Listening and Engagement –

Once you’ve published your content on social media, people will share, like, and will comment on your posts or message you.

Responding to your customers’ comments and messages will make your customer pleased by answering their questions or thanking or complimenting them.

When you engage with the customers, this makes a customer happy and helps create credibility.

Analytics –

It gives you data about the post you’ve uploaded on different social media platforms. It tells you people’s engagement on your post, shows how many people liked it or shared it with others, and gives info on how many people used your hashtags. Analytics also helps determine the increment or decrease of the customer engagement of last month to the current month.

Advertising –

In social media marketing, there is a branch called social media advertising. In this, you can advertise your ads on social networks, and you can choose whom to display your ads.

Nowadays, you’ve seen lots of advertisements between the video and also on Facebook. These are social media advertising campaigns, which help the firm advertise to a large mass audience.

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Technology

How do I find the best SEO for my business?

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seo service noida

There are many ways to do the best SEO for your business. In this blog we have listed 8 top SEO techniques to implement on your business.

Have a look:

  1. Pick the right Keywords

Keywords are the most important factor in SEO. A keyword is responsible to determine when your website will appear on the result pages of Search Engines after a search conducted by the user. So, it is very necessary to choose the right keywords to appear on the search results. 

To find the right keyword for your website, you will need to do proper keyword research. There are a number of tools you can use to research for the right keyword for your website like a keyword planner 

Always try to choose long-tail keywords (3-4 words keywords) for your website. Short tail keywords are very generic and doesn’t specify the proper meaning of the search. For example “doctors”, when you make the search for “SEO”, it may give you results like the definition of SEO, career in SEO, SEO companies, etc. But a long-tail keyword like “ SEO company in Noida” gives results based on the top SEO company in Noida. By choosing the right keyword, you will achieve better results.

  • Integrate Keywords in your pages

After selecting the right keywords, integrate them into your website and webpages, so that Google Crawlers would understand the context of your webpages. Integrate Long-tail keywords into your website to get a better ranking on Google search results. 

Integrating right and long-tail keywords also help the audience to know about the context of your website. Integrate keywords into your headings, meta title, meta descriptions, and body text to receive more searches and a better ranking of your website for those keywords. 

Be careful of dont overdo it. Otherwise, this will lead to keyword stuffing which is a black hat technique. Dont add keywords forcefully, add where it goes inflow.

  • Make Backlinks on high authority websites

Backlinking is a very important part of the SEO strategy because it increases the credibility and authority of your website. If you want to increase the ranking of your website on Google you have to earn quality backlinks from high authority and credible websites. When Google crawler sees that a high authority website is linking to your website, they boost the ranking of your website and add more value to your authority. In this way, you achieve a higher ranking on Google. Content creation is the best way to make backlinks. 

  • Create quality content

If you want to improve your site ranking, then content creation is one of the best ways to do this. Apart from blog posting, you can add relatable audio, video, graphics, images, e-books, and other downloadable content to your website. The main motive of content creation should provide reliable and helpful information to the user. Users are constantly seeking the information they want. Grab this opportunity and create content to provide them quality content. You can write different types of content to drive traffic to your website.

Content creation is one of the best ways to attract potential customers to your website. So, if you want to improve the ranking of your website, you have to invest in creating quality content for your customers. 

  • Add videos to your website

Videos are a type of content that you should add to your website to attract more traffic. People prefer to see and observe instead of reading. Video contents are much more attractive than text.  Integrate videos into your website to make it more attractive to the users. 

As we already know that how popular Youtube is. Almost 65% of internet users regularly watch youtube. So, you should invest in making quality videos for your website to drive more traffic. Videos are the best way to interact with your customers as videos keep users engaged. If you add videos to your webpage, there is a 60% more chance that your website will appear on the first page of Google. 

  • Update your content

To utilize content marketing to its fullest, you will need to post blogs and articles regularly. To maintain a good ranking on Google, it is very necessary to update your content from time to time. 

As things changes with time, there is a need to provide the updated and latest information to your users. So, update or create content for your website accordingly.  This is a great way to attract more organic traffic to your website and thus earn new leads. With the boost in traffic, your SEO ranking will also improve.

  • Internal linking

Internal linking is one of the most important parts of SEO. When you do internal linking on your website, your user will stay on your website for a longer time. Link different web pages of your website through content is the most important SEO process. Internal linking also helps Google to search for the new and relevant pages of your website. internal linking leads to engage the traffic for a long time, which results in the improvement of SEO ranking. 

  • Ensure fast loading speed

Users hate waiting for the loading of a website. If the loading speed of your website is not good, then users will jump to other websites. This will increase the bounce rate of your website. A higher bounce rate will decrease the ranking of your website on search engine result pages. Therefore it is very necessary to ensure that your website and web pages load quickly. Use Google PageSpeed insight to check your site speed and performance our website 

So, if you are ready to drive more traffic to your website and increase your sales and revenue, connect to WebbullIndia

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