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Gmail’s New Logo: The Perfect Google Branding Strategy



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Google, the world’s top search engine business, has just updated its Gmail logo and several other symbols with a new appearance. like other major companies. Visuals of the brand identity of a firm become important throughout time. This is because throughout the year people change their preferences and dislikes. Technology and other areas of life are not the same as they were about ten years ago. Recreation of brand graphics for large and even small firms is, therefore, part of the branding strategy.

Evolution of the logo

Designviva would like you to know about the history of the logo. Google’s Gmail email service was extremely popular among consumers. Occasionally, the firm has changed its logo. The Gmail service has now been much changed from its initial iteration when it was first launched 15 years ago. However, all these redesigns maintained the ‘Envelope M motif’ one aspect intact. This is also true of the new design of the Gmail logo.

The 2004 release of the Gmail logo. The logo was a logo that indicated the entire name of the firm from then on till 2013. At that time also, the envelope element was in the center of the name, Google Mail first, and then Gmail.

Envelope version 

The previous form of Google’s logo was replaced with the M element in 2014. This was because the users knew the service enough and did not require the entire name of the firm. Thus, the M letter was the only aspect of design and was meant to capture consumers’ attention in red. The logo featured bright and dark hues that gave it a deep depth and a 3D look. The users knew the Google envelope logo on their homepage. The users and reviewers equally commend the distinctive contemporary design of the envelope logo when it was initiated. It was good for the users. The remaining Google Suite icons have also been re-designed.

In the light of the corporate history of the periodic upgrading of visual identities, the current makeover in 2020 was therefore around the corner. Now, the design of the M envelope remains in a new aspect. The firm also rebranded it for its app collection, apart from reconstructing the new Gmail logo. Google Workspace is now renamed G Suite. The business believes workspace is the new culture of online work.


Designviva has thrown a light upon the need for redesign and its challenges. Google’s formerly named G Suite program has now provided a fresh appearance. Even G Suite was called Google Workspace. The company’s efforts are aimed at combining Gmail, Chat, and Docs into a single platform. Here, the business plans to compete with e-mails recognized for its integrated approach, Microsoft Office and Outlook.

Creating a work environment

The new way of thinking about the job is a reason for the makeover of the Google logo and the full range of the symbols. Over the years, the work of modern individuals has changed a lot. The major reason for the logo’s makeover was, according to Google, that the firm wanted “a more connected, useful and adaptable experience” aesthetically. The firm claims it was because the Workspace applications “are part of the same family.” about the adjustments made to its other icons. So the Workspace isn’t just another name change for Google Suite, according to its executives. The new name Workspace for them is part of the development and signifies a new age of virtual work.

Thrive for the design

Redesigning the new logo for Gmail has not been a simple assignment for the design team at Google. They had to take several variables into account, including fear of reactions by others. As per Designviva, It is a hard job to recreate a brand that is already popular and emotionally appealing to the users. Often individuals don’t appreciate a new logo version due to the attachment to the prior design. Many corporate logos that have been changed in the past were violently reacted.

Collaboration of different elements

However, the Gmail new logo was redesigned to form the foundation for the workshop logo designs, a big task before the company’s design team. All its diverse entities sought to be united into one identity. The objective was to make clients feel that all of these services originate from the same brand. But Designviva suggests that every entity must also maintain its own identity at the same time. It was necessary to revisit the design to the point that it seemed distinct from the previous one to express and reflect this assertion. For each of the workspace elements, the design team has designed a new set of icons.

Cyphers stressed that it was not simple to balance the creation and preservation of new icons. “You must be extremely polite and careful when you have great brand equity.”


The new logo of Google’s design is basic. It is a logo in M form, which people can readily recognize. Not many more components are available. It featured a lot of text when the logo was initially introduced more than 10 years ago. At that time the complete name of the firm created the logo. But now it’s a plain M. Google just redesigns the envelope to make sure it appears different.


Color may be the major design element in most organizations’ visual language. You transmit a brand message with these colors to the intended audience. So, Designviva suggests that colors greatly contribute to the accuracy of a brand’s vision. Using the colors across all goods such as websites, brochures, and business cards, for consistency, most of the time a company chooses its brand color palette, the product or service originates from the firm, and the public is guaranteed.

In light of it, the previous color pallet in the new logo has also been retained. Google’s logo envelope M has been changed. Although the form of the M remains the same, the color changes are immense. The redesigned logo now incorporates Google’s brand colors of blue, red, yellow, and green. These are all colors, for example, Google Maps, Google Photos, Chrome, and more. 


Google also ensured uniformity after the logo was redesigned. The logos of the other products now display in the same color and form as the new Google design. So, following the design, Google Docs, Google Calendar, Google Meet, and Google Sheets logos have been updated.


An additional characteristic of the hue is that it overlaps. Some may see this as a little complicated and confusing for their eyes. The three hues of the earlier logos were distinct. The primaries were blue, yellow, and green, but later their secondary’s existed. However, three primary and one secondary logos are available.


Designviva thinks that the form is another essential part of the design. The visual effect on the audience is determined by it. The new Gmail logo’s M-shaped envelope is a distinctive feature. The Google Cyphers design team has tested and received feedback. They discovered that Google’s ‘envelope’ was not that essential to design, and the team was shocked.

Icons of workshop

The earlier icons had a solid form and the influence of the backdrop was therefore irrelevant. If the form is determined, but the user selected the UI is a significant influence in the impact of the form, if it is determined by the background.

One important critique of the usage of colors is that the sequence of colors of the icons is varied. In the user’s mind, this generates some confusion. The color direction is not the same either. Some icons are in a clockwise manner while others have a red, yellow, green, and blue anti-clockwise orientation. Professionals have a lot to say about the new design of Gmail. They say Gmail doesn’t have a decent rainbow of colors, since it appears like the other Workspace symbols. It should be different as the email services constitute a separate and important corporate brand.

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